Bringing Fine Art to the Digital Spotlight
Sous Les Etoiles Gallery, a distinguished NYC-based gallery specializing in fine art photography, needed a digital presence as refined and intentional as its exhibitions. We partnered with them to elevate their online identity, combining strategy, design, and technology to match the caliber of their art.
What We Did
Strategic Consulting
We helped align the gallery’s digital direction with their mission, curating an online experience that reflects their values and vision.
Web Design & Optimization
We revamped their existing gallery website, improving usability and refining the visual identity to better showcase their artists and exhibitions.
E-commerce Development
To expand revenue streams, we built a standalone Shopify store — allowing them to sell limited edition prints and publications to collectors around the world.
SEO Implementation
We applied tailored SEO strategies to both sites, increasing search visibility and connecting the gallery with a wider community of collectors, curators, and enthusiasts.
Results That Matter
Our collaboration delivered tangible improvements across the board:
- Website traffic growth: From just a few hundred visits a month to several thousand — significantly expanding the gallery’s digital reach.
- Clicks increased from 24/year to over 6,000/year, thanks to targeted SEO and content optimization.
- Top 10 Google rankings for high-value keywords, including:
- Artist names like Carolle Benitah and James Whitlow Delano
- Industry terms like “photo exhibition” and “exposition photo New York”
- Artist names like Carolle Benitah and James Whitlow Delano
- +5% improvement in user engagement, reflecting a more immersive and user-friendly site experience.
- New Shopify e-commerce store, empowering the gallery to reach collectors and art lovers worldwide with seamless online sales.
This digital evolution didn’t just improve visibility — it aligned the gallery’s online presence with its artistic mission and positioned it as a standout destination for fine art photography.
About the Gallery
Founded in 2006 and now located on Manhattan’s Upper East Side, Sous Les Etoiles Gallery is a recognized space for contemporary photography and photo-based art. Directed by Corinne Tapia, the gallery represents a diverse range of international artists — from documentary storytellers to experimental visionaries — including the estate of Alberto Korda.
Their reach extends beyond exhibitions. Through artist talks, book publishing, and regular participation in global art fairs like Paris Photo and Art Miami, the gallery plays a vital role in the photography world. Press features include CNN, The New Yorker, and The Wall Street Journal, and they are a proud member of AIPAD.
A Digital Space That Honors the Art
The result is a dual-platform presence: one that captures the gallery’s essence and supports its business goals — from artist promotion to print sales.
